Cedric Degruyter is the Chief Growth Officer at Casiola, where he leads the charge in expanding the brand’s footprint across new markets, building strategic partnerships, and driving owner acquisition and franchise development. With over 20 years of experience in marketing, business development, and e-commerce, Cedric blends a data-driven mindset with creative vision to grow Casiola into one of the most recognized vacation rental brands.
Known for his sharp strategic thinking and hands-on approach, he’s been instrumental in launching multiple new destinations and franchise operations, while overseeing key initiatives like Casiola’s sustainability series with Sustonica and Booking.com. Originally from Belgium and now operating on a global scale, Cedric brings a unique international perspective to the vacation rental industry.
He’s passionate about hospitality, tech innovation, and building systems that scale—without losing the personal touch that makes Casiola properties feel like home. Outside of work, Cedric is a self-taught oil painter, a guitarist in obscure local bands, and a proud family man. Whether he’s closing deals, crafting campaigns, or curating his next art piece, Cedric brings energy, creativity, and purpose to everything he does.
