Professional Photography Increases Bookings

Looking to increase bookings on your vacation home without remodeling or lowering your rate?  The secret is simple – professional, engaging photos.

One of the simplest ways to improve your booking performance is to include professional pictures with your listing. With a sharp photograph, it’s easy to grab the visitor’s attention, and can be the difference between an occupied or empty house. Have a look for yourself!

With a huge spike in traffic to your booking, hiring a professional photographer is an investment with a huge, and almost immediate return.

A Thousand Words – One Impression

You never get a second chance to make a first impression. And in the age of information overload, a lot of text is better replaced with a single photograph.

On rental sites, grabbing the visitor’s attention quickly is key. If your photos don’t peak interest, the reader will move onto the next listing. Professional photos increase the likeliness that your full listing will be read and inquired about.

Plenty of Photos

Studies show that listings with 20-25 photos have higher visitor traffic than those with less photos. Some listings may even have virtual tours or videos. By ordering the sequence of your professional photos, a traveler can click through and give themselves a virtual tour at their own pace.

Staging for Success

Now that the “how” is in the hands of a pro, let’s focus on the “what” – your stunning vacation home! Staging certain areas of the house will help travelers envision making themselves at home in the space.

There are easy ways to make certain your photos are successful –

• Living areas: Ensure that sofas are smoothed and tidy. Cozy blankets and throw pillows are very inviting.
• Bathrooms: Close the toilet lids and put fresh towels on display.
• Bedrooms: Bedding should have crisp folds and clean linens, clear any clutter and personal items.
• Dining table: Set with dinnerware and glasses.
• Views: If you have one, flaunt it! Make certain that any windows or glass doors in the picture are clean and free of smudges.

Help is Just a Click Away

Photographs are a vital part of your listing! Don’t let other listings win the bid just because you don’t have professional photographs. Casiola hires professional photographers as part of our free set up process for our new vacation home owners. Let us be your partner in vacation rental management. To learn more, contact a Casiola Homeowner Consultant today at (123) 456-7890.